Mad Men: The smoking pitch

During the class of Thinking Skills, we watched a scene of the TV serie Mad Men. In this scene we could see how the tobacco company called "Lucky Strike" is looking for a way of selling its product by presenting an advertising that convince people that tobacco isn't harmful. Afteer watching the scene we had to answer some questions.

1)Identify some of th vested iterests in this scene.How do these work?

2)Why is Peter's idea rejected and Don's idea accepted?

3)Find an old tabbaco advertising picture and analyse it in terms of vested interests and distortion of the truth.

1)We can see vested interest,when they tried to sell their products.this work by make a perfect advertising,in which they lie,showing ¨how good¨ cigarettes are and showing young and beutiful people smoking and being happy and relate the cigarette with healthy habits,and these make people think that tabacco does not kill.

2)Peter's idea is rejected because in his slogan he tried to show that if you smoke or not,you would die anyway, and it is rejected because they didn't want an advertising associateing cigarettes with death.Don's idea is accepted because in his advertising didn't mention death,wich ends with many tabbaco companies.Apart from that in his advertising he look the way to present the product different from the same product of a different companie and countries.

3)

In this advertisement we can clearly see that the company is lying so as to sell the product as much as they can. The phrase in the advertising is fake because smoking cause a lot of health problems such as cancer and many times leads to death.What's more, they show a doctor smoking, so peolple directly relate it with good health and that it doesn't kills you.